As the digital realm becomes an ever-increasing battleground for political campaigns, a significant amount of money is being funneled into platforms such as Google and Meta (formerly known as Facebook). The Greek political scene is no exception. To decipher this intricate web, VALUE embarked on a mission to research and analyze the ad expenditure of Greek politicians and political parties on these platforms.
Here is the total amount of money that each party spent on Google and Meta Ads from April to July 2023:
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Simultaneously, significant amounts were allocated for individual politicians, with the elected prime minister emerging as the highest spender.
It’s worth noting that a substantial presence of ads was observed on TikTok, where numerous politicians sought to engage with potential voters.
The aforementioned data encompasses advertisements like banners, YouTube placements, Meta ads on Facebook and Instagram, among others.
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