Categories: Cases

Health and Lifestyle App

Health & Lifestyle App

In order to educate in a cost-effective way and increase app downloads
we aimed to create a community!

In order to educate in a cost-effective way and increase app downloads
we aimed to create a community!

Approaching a very generic and broad audience is always very tricky.

Increase in App Downloads
Increase in Brand Recall
Decrease in Cost
THE
STORY

A healthier woman

A Corporate Responsibility program from a leading Pharmaceutical company, that became a unique App for each woman, in order to protect against cervical cancer.

THE
GOAL

APP DOWNLOADS AND COMMUNITY BUILDING

Became the Best Friend

In order to fully maximize the advertising Budget, we didn’t focus on app downloads. Instead, due to the app’s theme, we created a strong presence on social media, with useful content for any woman that wants to be healthy. From the diet to the exercises and medical treatment!

OUR
SUCCESS

The Brand Ambassadors

Through the helpful content in all areas, we managed to build a community that visits our profiles in order to consume the content. That way we raised the LTV in a six-month period by 78% through word of mouth and the app users by 21% without spending a single euro for app downloads.

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