Categories: Cases

Medical Tourism Events

We chose to showcase the team behind the brand,
build a close
one-to-one relationship with the audience and raise trust while speaking
to the patients
letting them know how we can truly assist.

We chose to showcase the team behind the brand, build a close
one-to-one relationship with the audience and raise trust while speaking
To the patients letting them know how we can truly assist.

We achieved a 165% raise in event responses in 3 months.

Increase in Trust (LTV)

Increase in Leads

Increase in Brand Recall

Play

THE
STORY

Create a new Life

Pharco partnered with Prime Pharma to initiate Tour n’ Cure, an international program for medical tourism. The program encourages patients worldwide to visit Egypt for a week to do all needed medical check-ups, have the treatment course as prescribed by the best doctors, and enjoy the beauty of Egypt, at less than 80% of the worldwide cost. Lionel Messi, Dani Alves, and Ahmed Hossam (Mido) are currently active program ambassadors.

THE
GOAL

BRAND ENGAGEMENT & EVENT RESPONSES LOYALTY

OUR
SOLUTION

Talk directly to the patient

Digital channels have the power to speak more personally to a prospect than ever before. We created a funnel based on two main communication pillars. The high expertise of the doctors and the depressed – distressed emotions that patients experienced.

OUR
SUCCESS

A vivid strategy

Personalized communication built through live videos on social media and one-tonne video calls via a/b testing landing pages. We managed to achieve a 165% raise in event responses in just a 3 month period. Finally a brand recall increase of 26%, with the personal brand recall to being raised by 32%.