With a focus on people, Neiris formulates innovative cosmetic products that promote euphoria next to the Ionian sea. The beauty and health of the skin come from the sea.
Creating a brand identity was our primary objective when creating this project. The creation of a brand for both the products as well as for the overall image of the company. It is always important to keep in mind the marine element and roots of the brand as well as the wishes/vision of the client while designing.
The name Neiris comes from Nireitis. Name of various types of shells – conch shells of various types. It is mythologized that he was the most handsome son of Nereus and Dorida and that Aphrodite had fallen in love with him when her status was mainly marine – he was born in the sea – and he lived in the sea.
With regard to the packaging, we decided to give each product its own unique name, which had a connection with the marine element, keeping a similar logic throughout the visual artwork as well. The goal was to create a premium line of products that would stand out on the shelves of pharmacy stores.
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