Categories: Cases

Akis Petretzikis E-Shop

Akis Petretzikis Eshop

Interested in finding out how
VALUE helped Akis Petretzikis Eshop?

We managed to build a strong community
while achieving an 82.77% ad recall.

We managed to build a strong community while achieving an 82.77% ad recall.

Interested in finding out how VALUE helped Akis Petretzikis Eshop?

The e-shop of the famous Greek chef, Akis Petretzikis. The main products of the company are the kitchen equipment, cookbooks, consumables, food and cooking seminars.

Constantly building its brand, Akis Petretzikis Eshop has adopted innovative technological practices in the digital world, always providing useful and personalized content and information to its community.

THE CHALLENGE

The e-shop of the famous Greek chef, Akis Petretzikis. The main products of the company are the kitchen equipment, cookbooks, consumables, food and cooking seminars.

OUR SOLUTION

• Segmentation of the audience based on their feelings towards Akis Petretzikis. • Monitoring frequency cross channel in order to avoid high repetition of communication with users. Audit between newsletters, push notifications, and Facebook ads. • Creation of funnel strategy from awareness to loyalty (4-steps funnel). • A/B testing on the landing page, on creative approaches, and on social post types. • Preservation of the Akis Petretzikis brand touch-points.