Valia
VALIA
Originating from the mountains of Epirus, an organic product of Oregano Oil is the object of our Inspiration.
THE
STORY
Originating from the mountains of Epirus, an organic product of Oregano Oil is the object of our Inspiration.
A new product, created in order to share the multiple positive and healing effects of oregano, and the oil extracted from it. A strong scent to accompany the strong effects of this product.
THE
GOAL
During the internal brief, the need that was transferred was to create a packaging that conveyed a minimal, modern, yet organic and natural feel.
The Goal was to also portray the culture of the Epirus olive filled mountains but in a more modern approach.
THE
APPROACH
Researched clients home region and whether its known for the product they are producing.
Researching why this product is special, and the USP’s we can communicate.
Created a connection between idea and visual, through elements and color palettes.
We derived the color palette of one approach right from the environment where the products grown as to let them know we see the connection and origin and the meaning and importance of it.
OUR
SUCCESS
While the packaging yet hasn’t been created, the success of this project, while delayed, was that the client liked the ideas and execution and went for all three approaches.
