Health and Lifestyle App
Health & Lifestyle App
In order to educate in a cost-effective way and increase app downloads
we aimed to create a community!
In order to educate in a cost-effective way and increase app downloads
we aimed to create a community!
Approaching a very generic and broad audience is always very tricky.
THE
STORY
A healthier woman
A Corporate Responsibility program from a leading Pharmaceutical company, that became a unique App for each woman, in order to protect against cervical cancer.
THE
GOAL
APP DOWNLOADS AND COMMUNITY BUILDING
Became the Best Friend
In order to fully maximize the advertising Budget, we didn’t focus on app downloads. Instead, due to the app’s theme, we created a strong presence on social media, with useful content for any woman that wants to be healthy. From the diet to the exercises and medical treatment!
OUR
SUCCESS
The Brand Ambassadors
Through the helpful content in all areas, we managed to build a community that visits our profiles in order to consume the content. That way we raised the LTV in a six-month period by 78% through word of mouth and the app users by 21% without spending a single euro for app downloads.