Cosmetics Eshop
Cosmetics E-Shop
We had to choose the right channel and the right approach in order to
grow in terms of Brand Recall Sales from the E-Shop and B2B Sales.
We had to choose the right channel and the right approach in order to
grow in terms of Brand Recall Sales from the E-Shop and B2B Sales.
Entering a market with a -8.9% decrease in sales in the last year.
THE
STORY
MAKING LIFE BEAUTIFUL
A newborn cosmetics Brand with no prior B2C presence. Only a B2B offline network of stores caring the products
THE
GOAL
BRAND AWARENESS & COST-EFFECTIVE CONVERSIONS
THE
SOLUTION
TARGET WITH A PRODUCT
Target with a Product We created an omni-channel strategy with our key players being Facebook, Instagram and Google Ads. Our secret weapon was trending cosmetics products. We built our awareness of new and highly trending products and we build a reputation.
OUR
SUCCESS
MAKING THE BRAND BEAUTIFUL
We created rules based on each product margin and designed a funnel with tip full content and product clusters of how-to. This way we achieved an average MoM brand recall growth of 17% and an MoM ROI of 426% raising at the same time the LTV YoY at 348%.