Greek Political Ad Expenditure on Google and Meta
As the digital realm becomes an ever-increasing battleground for political campaigns, a significant amount of money is being funneled into platforms such as Google and Meta (formerly known as Facebook). The Greek political scene is no exception. To decipher this intrica
Augmented Reality: Expanding Possibilities in the World of Marketing
Staying ahead of the dynamic landscape of digital marketing is vital for effectively engaging with consumers and providing exceptional experiences. Augmented Reality (AR) has emerged as a groundbreaking trend that has revolutionized the marketing industry. By seamlessly
The Impact of AI on 360° Marketing: Harnessing the Power of Artificial Intelligence
In the fast-paced world of marketing, staying ahead of the curve is crucial. The advent of artificial intelligence (AI) has brought about a revolutionary transformation in the field, empowering businesses to make smarter, data-driven decisions and create personalized ex
ΨΗΦΙΑΚΟ MARKETING: ΕΥΚΑΙΡΙΑ ΑΝΑΠΤΥΞΗΣ ΓΙΑ ΤΙΣ ΜΙΚΡΟΜΕΣΑΙΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ
Οι co-founders της VALUE Κωνσταντίνος Κωτσιγιάννης και Ιωάννα Αναστασάκη εξηγούν στο Euro2Day τα οφέλη του ψηφιακού marketing και τις δυνατότητες που δίνει σε μικρ
Marketing color Psychology
What’s one easy way to catch your viewers’ attention? Well, COLORS! Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.
VALUE named a Top Advertising & Marketing Company in Greece by Clutch
The digital landscape has truly changed how marketing and advertising work. From traditional to online, there are plenty of things to know and learn to stay competitive in any industry today. If you don’t know where to start, then our team at VALUE is here to assist y
Greek Facebook Ads Political Landscape Analysis 2019
Facebook’s efforts to improve transparency in political ads are now a truly global affair. The tech giant after the scandal with Cambridge Analytica and the US elections back in the 2016 has made its transparency tools available to advertisers worldwide. The ads thems
We Live In A World Of Funnels
You think you’re reading an essay. You’re not. You’re moving through a funnel. This shouldn’t surprise you. You’ve been moving through funnels all day.
Color Psychology & Branding
In which aspect colors can reflect any Brand and how can manipulate the opinion and actions of. As it is common with a lot of depth analysis in major marketing areas, colour theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n S
First Steps In Marketing Split Testing
In this data-driven age of marketing, we’re often told that it’s all about testing, optimising and testing again. Then, of course, there are people who seem like experts who tell us that we should never, ever, use automated bidding strategies. Why not? Do they know